CIRAS is an organization within Iowa State University that supports Iowa businesses through consulting, innovation, and strategic growth. During my internship, I contributed to a wide range of projects, including marketing, writing, design, video editing, social media, and podcast production. These responsibilities gave me the chance to apply my advertising and communication skills in real-world contexts while developing new technical and professional abilities.
Digital Manufacturing Lab Borchure
The CIRAS Digital Manufacturing Lab, Powered by Alliant Energy, is a space where Iowa businesses can test technologies such as 3D printing and exoskeletons before investing in them. I designed a brochure to highlight the lab’s offerings, moving through several rounds of feedback and redesigns. More than 200 copies were printed and distributed to Iowa businesses, with additional restocks already underway.
2025 ILC Annual Conference
The Iowa Lean Consortium’s annual conference brings together more than 200 businesses from across the state every year. I developed a comprehensive marketing campaign that included social media planning, website development, and the creation of name tags and sponsor slideshows. This project allowed me to strengthen my event marketing skills while contributing to a high-profile gathering of Iowa industry leaders.
Highlight Videos
I edited together videos of past ILC conference clips to drive engagement for the 2025 conference.
ILC Nametags
I did multiple revisions of nametags for the event. Below are all of the ideas that I made for the 2025 ILC Annual Conference
ILC Graphics
It was my job to create, schedule, and write a plethora of social media posts for the ILC LinkedIn. Below are all of the graphics I created and posted through the Hootsuite scheduling platform.
As part of a company-wide messaging refresh, I conducted interviews with 28 Strategic Advisors and Service Area Leads. These sessions required careful listening and strong communication, as not all leaders agreed on proposed changes. I compiled the feedback into a report and presentation that contributed to CIRAS’s updated messaging strategy.
Messaging guide
Updated Messaging Flyer
Industry Iowa Podcast
The Industry Iowa podcast highlights stories from across Iowa’s business landscape. I edited episodes using Adobe Premiere, cleaning audio, adding branded elements, and preparing files for distribution on Wistia. Through this project, I gained hands-on experience in podcast production and post-production workflows.
Click here to listen to Industry Iowa